Internal planning document. Status: draft. Not for public distribution.

Weekly AI / content tasks

  • 1 buyer guide article (800–1,200 words) targeting a Florida tractor buyer keyword
  • 2 city/service pages following the existing template (e.g., Tractor Dealers in [City], FL)
  • 1 dealer profile draft (or Featured Dealer outreach if no profile yet)
  • 10 dealer outreach emails using the standard template
  • Review and triage all incoming form submissions
  • Score leads as hot / warm / cold (definitions below)
  • Refresh the homepage Buyer Guides preview if a new article is published

Lead scoring rules

Hot lead

  • Phone number provided
  • Budget specified
  • Timeline within 30 days
  • Specific equipment type or use case described

Warm lead

  • Budget specified
  • Timeline 1–3 months
  • Some specifics on use case or property

Cold lead

  • Vague request, no specifics
  • No phone number
  • No budget
  • Timeline “just researching”

Future automations to plan

  • Google Sheet sync of incoming leads (via Fluent Forms integration or Zapier)
  • CRM integration (FluentCRM is already namespace-registered on this site)
  • Dealer routing by city/county and service type
  • Email follow-up sequences for unmatched buyers and unresponsive dealers
  • Dealer billing/subscription system (Stripe + custom membership)
  • Featured dealer rotation logic by region
  • Affiliate product blocks for attachments and accessories

Editorial calendar — first 4 weeks

  • Week 1: Size guide buyer article + Ocala dealers + Tampa rentals
  • Week 2: Used buying checklist + Orlando used + Jacksonville compact
  • Week 3: Best attachments + Lakeland attachments + Gainesville dealers
  • Week 4: Rentals vs buying + Fort Myers rentals + Naples repair

Owner action items (immediate)

  • Configure WP Mail SMTP with a real mailer (Gmail App Password, SendGrid, Postmark, or Brevo) so form notifications actually deliver.
  • Verify Google Site Kit hookup (Search Console + GA4) for traffic data.
  • Decide on a phone number / call routing or Calendly link for hot leads.
  • Add a logo + 1–2 photo assets for the home page hero, if available.
  • Rotate Hostinger API token and the WordPress application password used during this build.